Why the Key Really is in the Detail with Events


A successful corporate event can do wonders for your business. No matter what type of event you’re planning - a fundraiser, a client meeting or even a PR launch - getting the details right is important. As any seasoned events expert will tell you, the key is in the details. With so much at stake, you’ll want to get ahead and ensure you plan a successful event. Get the advice you need to boost your corporate event planning skills and ensure a successful event every time with the following tips.

Get the basics right

Before planning any corporate event, it’s good to have a think about the aim and purpose of the event. Why are you having the event? What do you want to achieve? This will help give some direction to your event and help with the next steps, such as working out the guest list, venue, etc.

Next, you’ll want to think about your budget. Knowing how much you’ve got to work with before the planning starts will give you a clearer steer and help you to work out what your limits are.

Create a corporate event planning checklist

To help make corporate event planning easier, a checklist can really help. Work backwards from the date of your event, and decide what needs to be done and when - it will help you to stay organised and ensure that no key details are missed.

Consider your audience

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The audience is one of the most important things to consider when planning a corporate event. A black-tie dinner isn’t likely to hit the right note with a teenage crowd, while your shareholders might not appreciate an informal occasion. Think of ideas that will suit your audience and add a bit of the ‘wow’ factor. Interesting guest speakers, panel discussions and performances can make a good addition to a corporate event, provided they suit the type of event and the audience you’re trying to impress.

When inviting your audience, make sure you gather all of the necessary details to give them the best experience. Dietary and access requirements are particularly important, and you should ask follow up questions if people offer this information.

Choosing an appropriate venue

The choice of venue can make or break a corporate event. When researching corporate event spaces, you’ll want to conduct some thorough research first, before narrowing your choices down to around three or four venues. Then you can visit each venue, ask themkey questionsthat are important to your event’s success and choose the winner.

When choosing the right venue, you’ll want to consider options such as access, parking, capacity, catering and what’s included in the price. If you want to dazzle your guests, you can look at venues that are a bit more out of the ordinary, or you can choose venues that have a good track record of hosting successful corporate events.

Designing the menu

If there’s one way to win over your guests, it’s the food. Choosing the right food, and making sure there’s enough of it, can be a key part of your event’s success. Whenplanning the right menu for your event, you’ll want to make sure that you provide options and variety as well as find food that fits the occasion. A sit-down dinner is appropriate for more formal events, while street food or a food station can add interest to an event.

Create some buzz around your event

The lead up to the event is a good time to create some buzz using social media. Decide on a hashtag, send event reminders to your guests and encourage them to share the details. You can also share your own highlights from the event, using live video to show what’s going on. You can also follow up with posts, a blog and even a post-event video to show off how well your event went as well as ensure those who couldn’t attend don’t miss the next one.

Follow up with feedback

Even the most successful events always have some room for improvement. Getting feedback is key, and the best people to ask are, of course, your guests. Send a follow up email after the event asking them about their experience and thanking them for their time. You gain valuable insight into what worked well and what could be improved upon to make your next event even better.

Corporate event planning is a key part of your business’ strategy, and working with a team you can trust can help make every event a success. Edify Management can take care of all of your corporate event planning needs and ensure a professional service that hits all the right notes.

If you'd like to discuss your specific event needs, please don't hesitate to get in touch. We love talking all things events and are here to help.


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