How to Make Your Corporate Event Memorable
Corporate events are an important part of any business. Not only do they promote a positive company culture, but they also attract clients, investors and publicity. A successful corporate event is one that your guests will remember long after the night is over, but planning such an event is often harder than it sounds. With this in mind, here are eight tips to help make yours more memorable.
1. Set a good first impression
Your guests will start forming an impression of your business the minute they walk through the door, so you need to set the right tone from the off. Although it’s tempting to welcome guests at the door yourself, you don’t want to be stuck there all night and not be able to network, so it's best to appoint somebody else to this task.
2. Hire a host
One solution is to hire a professional host to welcome your invitees, as well as someone to take coats and tend to any additional needs. Most events companies will provide this service for you, as well as plan and run your corporate event, so this is an excellent option if you don’t have much time on your hands.
3. Be attentive
Once guests have arrived, make sure there is someone to point them in the direction of the bar or hire waiters to provide a more personalised service. The key here is to make people feel comfortable and welcome so they can relax and enjoy the evening.
4. Create the perfect mood
Creating the right ambience is vital if you want to continue to set a good impression. This means making sure your lighting, music and décor reflects the theme of your event and puts people at ease. Try to steer clear of anything too flashy or loud – and make sure the venue is a comfortable temperature for your guests. If an important client spends the night shouting over loud music or shivering in their coat, they’re going to remember your corporate event for all the wrong reasons.
5. Stick to a format
Although your event shouldn’t be too rigorously planned, the night will need some structure. Allow guests time to mill around and enjoy a glass of champagne, as this is vital for networking, but don’t leave them to do all the hard work. Shortly after your guests have arrived, you’ll want to put on some entertainment such as live music, a dance performance or even digital art displays so they have something to talk about.
6. Get your catering right
You should also think about what kind of refreshments you want to provide. Will you offer a sit-down meal with multiple courses or canapés that circulate throughout the evening? Consider the time of day or night your event will take place and what the appropriate service style might be. If it’s more of a formal affair and takes place early on in the evening, you might consider a meal with multiple courses. If you're planning a late party, however, and you want to encourage guests to mill around, canapés or snacks might be more appropriate.
7. Give branded gifts and party favours
It’s always nice to have something to take home after an event, and a favour or souvenir is the perfect way to make sure guests remember your company long after the event. Stick to durable items that people can use around the desk or office, such as branded mugs and stationary that offer good value for money.
8. Don’t forget the details
When planning your corporate event, focus on the smaller details as well as the big picture. Are your tables set beautifully? Do your decorations match your theme? Do your invites create a buzz around the event and include personal names and plus ones? These details might seem like they don’t matter in the grand scheme of things, but they will all contribute to your guests’ experience, so don’t neglect them.
Plan corporate events to remember with Edify Management
Planning memorable corporate events take time and effort. Luckily, you don’t have to do it all yourself. Edify Management day will work with your company to plan and implement an entirely bespoke event that caters to yours and your guests’ needs. On the night, we’ll run everything for you – so you can relax and focus on wowing your guests. For more information, contact us today.